The Ely's and Co logo is HUGE on this bonnet. It's disproportionate for the garment itself. It's also screen printed on (which is a cheap-out) so it will stretch as the bonnet gets smaller on my child's head, will also bend and crack as screen print tends to do. Being that it's an ivory color, the black text of the logo sticks out, and you can see the logo from the other side. Other bonnets I've purchased from Zara, HM, Petit Ami, Luli and Me etc. have a small fabric tag that's barely visible.